VFPCK, KERALA IT MISSION PLAN E-KRISHI PROJECT

It does not matter how slowly you go up, so long as you don't stop." - Confucius, Philosopher

The Hindu Business LineThe Vegetable and Fruit Promotion Council Kerala (VFPCK) is joining hands with the Kerala IT Mission to start a new project called e-krishi.

VFPCK, which provides everything from seeds to marketing assistance for its member farmers and participants, has been collecting market information like price changes, stocks and availability, as well as arrivals at 17 major markets in Kerala and four major markets outside the State through its marketing division.

Now, the company would be extending this daily market information to the farmers by opening the e-portal in association with Kerala IT mission.

The primary objective of the new venture is to create greater transparency for the farmers and the public, between the producers and the consumers, on the price trends and availability of fruits and vegetable in the markets, Dr T.R. Gopalakrishnan, Chief Executive Officer of VFPCK said.

It would also help in disseminating information on marketing, agriculture infrastructure and information on the weather conditions to the farmers and the public.

Dr C.K. Peethambaran, Consultant to the IT Mission, explained how the e-portal works to the gathering of farmers and the public after the inauguration of the e-portal in Kochi.